Digital Marketing Apprentice (SEO & PPC)Location: Bolton, BL4Salary: Competitive with Apprenticeship TrainingContract: Full-Time
Kickstart Your Career in Digital MarketingAre you passionate about marketing, data, and problem-solving? Join our digital team as a Digital Marketing Apprentice, specialising in SEO and PPC. You’ll learn how search engines work, how paid campaigns are created and optimised, and how data drives marketing decisions — all while gaining hands-on experience and a nationally recognised qualification.
What You Will LearnHow Google Ads and Microsoft Ads campaigns are built, monitored, and optimisedSEO fundamentals: keyword research, on-page optimisation, and technical checksHow to analyse performance data and identify trendsHow content optimisation improves search visibilityHow SEO and PPC work together to drive traffic and conversionsYour Day-to-Day ResponsibilitiesAssist in building and monitoring PPC campaigns on Google Ads and Microsoft AdsConduct keyword research for SEO and PPCHelp write and test PPC ad copy with supportOptimise campaigns (keywords, bids, budgets, targeting)Review landing pages and recommend improvementsAssist with on-page SEO tasks: metadata, internal linking, and content updatesSupport technical SEO checks and flag issues to the teamCollect data for reports and summarise performance insightsKeep up to date with platform changes, search trends, and algorithm updatesCollaborate with the wider team on content planning and marketing activityWhat We Are Looking ForGenuine interest in digital marketing, search engines, and analyticsComfortable working with numbers (full training provided)Strong attention to detail and a methodical mindsetClear and confident communicatorOrganised, reliable, and able to manage basic tasks and deadlinesEnthusiastic about learning and continuous developmentBonus Skills (Not Essential)Familiarity with Google Ads, SEO, or Google AnalyticsExperience with research tasks or handling dataPrevious marketing, business, or analytical experiencePersonal projects like blogs, websites, or social accountsWhy Join UsEarn a nationally recognised Digital Marketing qualificationLearn from experienced professionals in a supportive teamWork on live campaigns for ecommerce and lead generation clientsBuild skills that open doors to exciting marketing careersReady to Start Your Digital Journey?Apply now and begin building a future in digital marketing!Training:Training will take place under NowSkills Apprenticeships during working hoursTraining Outcome:The successful candidate may be offered a full-time position after completing the apprenticeshipEmployer Description:Statuo Limited is a digital marketing agency based in Bolton, UK, specializing in SEO, website design, and branding services. They aim to deliver tailored solutions for businesses, helping them overcome challenges and drive success. Statuo is recognised as a 2024 Google Premier Partner, indicating its high-quality services and expertise in the industry. Working Hours :Monday - Friday
9am - 5pmSkills: Organisation skills,Presentation skills,Team working,Creative....Read more...
Creating content as part of our client campaigns is an important part of our business, and you will work with our SEO team to devise and create content for our wide range of clients.
Paid media Discover how to devise and implement PPC strategies across various platforms, such as Google Ads and social media.
Learn how to manage the campaigns following these strategies.
Assist in making ad changes, analysing and drawing insight from third-party analytics data to improve decision-making.
Search engine optimisation.
Gain valuable insight into the workings of SEO campaigns across various websites.
Assist in conducting audits, on-site changes, analysing and drawing insight from third-party data sources and undertaking research.
Discover how a truly integrated search campaign can maximise results for clients.Training:Multi-Channel Marketer Level 3 Apprenticeship Standard.
Day release once a week (online learning).Training Outcome:Depending on the circumstances of the business, upon completion of the apprenticeship programme, there could be a potential position of employment available.Employer Description:We specialise in digital PR–driven search engine marketing campaigns that boost visibility, traffic, and growth for brands worldwide. Working Hours :Monday - Friday, 9am - 5pm.Skills: Communication skills,Attention to detail,Team working....Read more...
JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online!....Read more...
