Multi Channel Marketing Apprentice (Programmes & Events)

Social media:

Create engaging content to promote our programmes and events across social media channels – Instagram, LinkedIn and Bluesky Track metrics across social media channels and generate reports Analyse key metrics and adapt social media content to maximise engagement 

Email marketing:

Create engaging email marketing campaigns to promote our events and encourage sign-ups Schedule regular emails to ensure engagement across our learner programmes Measure and report on email metrics and apply learning to maximise open rates and click-through rates

Website:

Design and update of webpages to support with rebranding Use Google Analytics 4 to measure visits and engagement to relevant webpages

Events:

Support with the facilitation and delivery of events (online and in-person) Set-up of registration platform and weekly tracking of registrations Support with speaker communication
Create engaging assets (imagery, video content etc.) to promote events Co-manage the info@goodfinance email account, responding to any event or programme-related queries
Support with slide creation

Programmes:

Support with the delivery of training and education programmes - answering email enquiries, sending onboarding emails, speaker support Track learners and progress on a weekly basis Support with the development of course content, including video editing and slide creation

Case studies:

Development of case studies to tell the story of social investment  Liaise directly with investors and frontline leaders to collate required information

Training:

To meet the requirements of the Level 3 Multi-Channel Marketer apprenticeship programme you will need to spend 6 hours a week of your time undertaking off-the-job learning, which will include:

Formal training, including online learning and internal learning events 1-2-1s with your coach and line manager Observing and shadowing colleagues
Writing up learning reflections for your portfolio

Training Outcome:
Full time employment

Employer Description:
Better Society Capital is the UK's leading social impact-led investor, their mission is to grow the amount of money invested in tackling social issues and inequalities in the UK. An important part of their work is engagement, and specifically ensuring charities and social enterprises have access to information to make an informed decision when accessing social investment. Good Finance is part funded by Big Society Capital. It is a free, online platform that exists to help charities and social enterprises across the UK navigate the world of social investment. Through a range of online tools, resources, programmes, case studies and events they engage directly with networks, infrastructure organisations and leaders. Their goal is to: Support people with the tools to make an informed decision when it comes to considering social investment; Provide learning and information to support networks when signposting organisations to consider social investment.

Working Hours :
Monday - Friday, 9.00am - 5.00pm

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Team working