Marketing Apprentice

1. Campaigns & Social Initiatives

Plan and deliver campaigns around social responsibility, inclusiveness, and diversity, including our apprenticeship programme and company culture. Create engaging posts and visuals for LinkedIn, website, and internal updates showing what we do and who we support.
Gather stories, quotes, and photos from staff or partners for campaign use.

2. CRM & Contact Management

Add new users, leads, and contacts into the CRM system.
Review our existing CRM contact list — check that each entry is accurate, up to date, and correctly categorised. Research existing contacts to confirm their roles and identify whether they are key decision-makers or influencers within their organisation. Research and identify new contacts at NHS Trusts, Colleges, and commercial sites where we don’t yet have strong links. Keep all contact data clean, structured, and properly tagged for campaigns and follow-ups. Prepare short summaries or reports highlighting which contacts should be prioritised for outreach or meetings. 

3. Customer & Prospect Outreach

Assist with email introductions and outreach to NHS, education, and commercial contacts. Run customer satisfaction surveys and help collect feedback for improvements. Try to book meetings or demonstrations with existing and potential customers.

4. Digital Marketing & Analytics

Use Google Analytics to monitor website traffic, visitor behaviour, and performance of pages. Identify what content performs best and report on monthly trends. Carry out keyword research to find the most relevant search terms for our services. Use Google Ads (AdWords) to check pricing, competition, and keyword effectiveness. Suggest and help implement SEO improvements (titles, metadata, internal links, etc.). Prepare short monthly summaries showing campaign results and website traffic changes.

5. Competitor Research & Analysis

Identify our main competitors in access control, software integration, and security tech. Review their marketing activity — website content, social media posts, advertising tone, visual style, and messaging. Note what they do well and where we can differentiate or improve.
Summarise their product offerings and positioning (e.g. pricing, features, partnerships). Create a simple competitor comparison sheet showing key strengths, weaknesses, and marketing tactics. 

6. Content & Communication

Write and schedule LinkedIn posts, website updates, and short case studies. Maintain website content (news, projects, team pages, blog). Collect and edit client testimonials, images, and stories for use in marketing material. 

7. Events & Engagement

Research industry awards, publications, or directories for possible entry or coverage. Research Events that may be good for us to attended but not exhibit at.

8. Reporting & General Support

Maintain a marketing calendar of campaigns, posts, and deadlines. Track and summarise social, web, and CRM metrics. Assist in preparing short reports or presentations for management updates. Support with ad-hoc research, content creation, or marketing admin as required.

Training:

Multi-Channel Marketer Level 3 Apprenticeship Standard
You will also receive full training and support from the Just IT Apprenticeship Team to increase your skills

Training Outcome:

Potential full-time position for the right candidate after completion of the apprenticeship.

Employer Description:
At Auxilium, we are passionate about seamless data integration for access control systems. We strive to provide efficient and reliable solutions to our clients. Our cutting-edge ID card production and management system ensures top-notch security.

Working Hours :
Monday to Friday 9am to 5pm

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Number skills,Analytical skills,Team working,Creative,Initiative