Marketing & Events Apprentice
The role will focus on supporting the delivery of offline and digital communications and marketing for Dr Kershaw’s Hospice focusing on organic and paid channels including the Hospice’s social media channels, website and intranet, and internal and external newsletters. The postholder will liaise with teams across the Hospice and communicate effectively with our external audiences to raise our profile.
The postholder will also work alongside the Fundraising Events Lead to support the delivery of the Hospice’s annual calendar of events, which meet clear financial requirements and KPIs. The events will focus on supporter engagement, supporter growth & cultivation, remembrance & fun activities, and awareness raising.
Key Responsibilities:
Marketing & Communications:
Work with internal stakeholders to develop intranet content and make use of web features Utilising the Marketing Helpdesk, prioritise and produce design jobs requested from internal stakeholders for a variety of different audiences Work with Hospice Staff to design materials for internal events and activities generating design ideas for new initiatives as and when required Utilise design software, e.g. Canva, as the role requires Be a brand ambassador ensuring all of our communications adhere to our brand guidelines in style, font, brand colours, tone and more Gather appropriate content for digital platforms from across the Hospice, from the clinical team, patients and families, volunteers, Hospice shops, fundraisers and other key stakeholdersEvents:
To support on all fundraising events from concept to realisation, this will include:
Plan, implement, and deliver the events calendar in line with the Income Development strategy - meeting all agreed financial targets, objectives and KPIs. To include, but not limited to:
Preparing raffle, tombola, auction prizes Creating table decorations and table plans Collecting and delivering event equipment and goods Set up and take down of events Organisation of event supplies and store cupboard Work with internal teams to deliver all elements of an event to budget. Including Volunteering team, Clinical team, Estates team, Hospice Shops, Database lead, Finance team, and Fundraising team As a Hospice ambassador represent and promote the Hospice at our own and all public events as required Compile feedback and evaluation reports to the Fundraising Events Lead after each event Provide high level stewardship and approachability for all event supporters, guests and participants; before, during, and post events. Ensuring participants are cultivated as part of their longer-term donor journey Pay close attention to all finer details of activities - ensuring an eye for detail Ensure that events are run professionally, efficiently and safely at all times Ability and willingness to work flexibly including some evening and weekend work Any additional responsibilities as deemed reasonable by the Head of Marketing & Communications or the Fundraising Events LeadTraining:
Business Administrator Level 3.
Off the job training will take place at Oldham College one day a week.
Training Outcome:
Full-time employment for the right person.
Employer Description:
Dr Kershaw’s Hospice provides free, specialist, end-of-life and palliative care (an area of healthcare that focuses on relieving and preventing the suffering of patients) for adults with life-limiting illnesses in Oldham and its surrounding areas in a peaceful and homely environment.
Working Hours :
Monday to Friday 8am - 5pm
Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Administrative skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience