Marketing Apprentice

What you'll do:

The successful candidate will spend time with the MBD team to support and develop effective marketing initiatives.

Digital Marketing and Brand:

Assist the digital team with website management and developing or supporting microsites and interactive client comms, designing and updating client alerts and newsletters and supporting the production of videos, podcasts and apps. Supporting the social media team implementing our social media strategy and channels. Assisting the brand management team with managing our brand assets, creating internal and external materials and assisting with Bird & Bird merchandise.

Marketing communications:

Awards and comms – supporting the PR and comms team with all day-to-day activities including media monitoring and coverage, press coverage and analysis, maintaining media lists and supporting press interviews and events. Internal comms – supporting internal comms strategies and assisting the team with creating content, management of the firm’s internal comms channels, video and event delivery and engagement measurement. Awards and Directories – supporting the team with award submissions, co-ordinating content and events, supporting with directory submissions and analysis of directory rankings.

Events:

Supporting the events team in the delivery of the London events programme, including client seminars and training, conferences, dinners, parties and retreats. Supporting the London office events, including social events, management events and day-to-day London business development and marketing initiatives. Maintaining the events platforms and reporting processes. Supporting follow-up and CRM-related actions. Managing event collateral, merchandise and branding.

Business development and CRM:

Supporting the Business Development team with marketing activities, including updating marketing materials and digital content, events, intranet updates and credentials capture. Assisting the CRM team with data management and maintenance, targeting and list development, mailing list support and data analysis. Maintaining all MBD infrastructure and systems and tech platforms.

General MBD support:

Supporting different MBD team members depending on the team’s most urgent strategic initiatives and priorities. Discrete projects that require additional support to fulfil the team’s highest priorities. Providing administrative support to the team by maintaining MBD infrastructure including tech platforms, the MBD intranet and team meetings and events.

Training:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry-experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship, learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication. Analyse and integrate information from the multichannel marketing landscape to inform and optimise both short-term tactics and long-term strategies. Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives. Conduct comprehensive reviews and analyses of multichannel marketing activities, measuring success and providing actionable recommendations for enhancement. Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making. Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms. Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

Training Outcome:

Over your apprenticeship you’ll gain the skills, confidence and experience you need to apply for a permanent position at Bird & Bird or elsewhere. You may choose to continue your career within a core Marketing role or focus on a specialist area such as Business Development, Digital Marketing, Events, PR & Comms etc.

Employer Description:
Bird & Bird is an international law firm with offices across Europe, North America, the Middle East, and the Asia-Pacific region. We’re one firm internationally, which is something our clients value because it brings consistency, collaboration, and clarity. Our vision is to be the number one law firm in the world for organisations being changed by the digital world or those leading that change. From commercial to intellectual property, and dispute resolution to financial regulation, we’re a full-service law firm with a stellar, global reputation for providing sophisticated, pragmatic advice to companies which are carving the world's digital future. We’re interested in the world, current issues, and emerging trends. We’re an outward looking, sector-focused firm, specialising in Automotive, Aviation & Aerospace, Defence & Security, Energy & Utilities, Financial Services, Life Sciences & Healthcare, Media, Entertainment & Sport, Retail & Consumer, and Technology & Communications.

Working Hours :
Monday to Friday. Shifts to be confirmed.

Skills:
Communication skills,Attention to detail,Organisation skills,Problem solving skills,Pursuing a career in Marketing,Knowledge of Microsoft 365,Passion and commitment,Written communication skills,Fast-paced environment,Punctuality,Positive and proactive