Publishing Professional Apprentice (Digital Marketing)

Understanding, implementing and optimising SEO strategies Participating in the creation and execution of data-driven, email, social, content and influencer marketing campaigns Creating engaging short-form video content for varied platforms Assisting in maintaining and enhancing the website’s functionality and editorial content Contributing to establishing and growing the brand’s presence on social media platforms Working collaboratively with various teams to execute unique and effective marketing strategies Assisting in analysing digital marketing data to guide change and report on performance

Training:

To meet the requirements of the Level 4 Publishing Professional apprenticeship programme, you will need to spend 6 hours a week of your time undertaking off-the-job learning, which will include:

Formal training, including online learning and internal learning events1-2-1s with your coach and line manager. Observing and shadowing colleagues. Writing up learning reflections for your portfolio.

Training Outcome:

Full-time work.

Employer Description:
Pan Macmillan publishes a broad and vibrant range of books for audiences of all ages – from dazzling bestsellers to influential prize-winners, books to inspire lifelong readers and listeners, to enduring classics for generations to come. The fourth largest UK publisher, they pride themselves on publishing successfully and sustainably and are committed to working together to positively impact culture and society at large. Each of their imprints is distinctive, containing the carefully curated collections of different kinds of books published for the widest possible readership. These imprints comprise Bluebird, Bramble, Campbell Books, Harriman House, First Ink, Kingfisher, Macmillan, Macmillan Business, Macmillan Children’s Books, Macmillan Collector’s Library, Mantle, Nightfire, One Boat, Pan, Picador and Tor. Pan Macmillan is part of Macmillan Publishers International Ltd (MPIL), a division of the Holtzbrinck Publishing Group, a large family-owned media company based in Stuttgart.

Working Hours :
Monday to Friday between 9am to 5pm.

Skills:
Communication skills,Attention to detail,Organisation skills,Administrative skills,Team working