Senior Marketing Executive

Are you an experienced B2B marketing professional looking to take ownership of high-impact campaigns in the global events space? Join a leading international events company delivering world-class events that bring together policymakers, business leaders, and changemakers across sectors.

We are looking for a Senior Marketing Executive to lead the end-to-end marketing lifecycle for a major international event. This is an exciting opportunity to manage multi-channel campaigns, coordinate agencies, and drive audience growth for a high-profile summit.

Key Responsibilities:

Plan, execute, and optimise B2B marketing campaigns across email, digital, and offline channelsCoordinate with internal stakeholders and external agencies to ensure timely delivery of marketing assetsManage campaign segmentation, reporting, analytics, and performance optimisationOversee website updates, PPC campaigns, SEO enhancements, and CRM-driven audience targetingCreate compelling content across marketing touchpoints including EDMs, brochures, landing pages, and social mediaSupport audience growth, delegate acquisition, and event visibility through strategic marketing execution

Essential Skills and Experience

Proven track record in B2B marketing, ideally within events, exhibitions, or conferencesExperience managing full-cycle marketing campaigns from strategy to reportingStrong copywriting and content creation skillsProficiency in email marketing platforms, CRM systems, and analytics toolsFamiliarity with SEO, PPC, bounce rate management, and user experience optimisationInterest in sectors such as energy, geopolitics, or sustainability is a bonus (not essential)