This is a fantastic graduate level opportunity for an aspiring communications professional that has a passion about all things technology.A prominent strategic communications and public relations firm is in search of a dynamic and motivated individual to join their team as an Account Executive. In this role, you will play a pivotal role in steering client success by managing relationships, developing strategic communication plans, and executing impactful campaigns. If you possess a passion for technology, exceptional communication skills, and a talent for building and maintaining client relationships, this presents an exciting opportunity to contribute to client success and the growth of the PR firm.Account Executive (based in London) Salary: £24,000 - £25,000 (with extremely quick progression for the right candidate)Here's what you'll be doing:Forging and maintaining robust relationships with clients, understanding their business objectives and providing strategic PR advice.Devising and executing strategic PR campaigns to bolster clients' visibility in the tech industry, with a focus on cyber security marketing.Actively engaging with media outlets, journalists, and influencers to secure positive coverage for clients.Crafting compelling content, including press releases, articles, and blog posts, showcasing clients' expertise and thought leadership.Assisting in planning and executing events, such as product launches, webinars, and industry conferences.Providing regular updates and performance reports to clients, demonstrating the impact of PR efforts.Here are the skills you'll need:Strong written and verbal communication skills, with the ability to craft compelling messages and narratives.A keen interest and understanding of the technology industry, especially in the areas of cyber security and related fields.Proven ability to build and maintain strong relationships with clients, media, and industry professionals.Strong organisational skills with the ability to manage multiple projects simultaneously and meet deadlines. Familiarity with the media landscape and experience in securing positive media coverage.Ability to conduct thorough research on industry analysts, their reports, and market insights to inform strategic decision-makingHere are the benefits of this job:Competitive salary and performance-based incentivesOpportunities for professional development and career growthCollaborative and dynamic work environment.Competitive 4% contribution pension scheme & comprehensive physical and mental healthcare cover.Flexible working opportunities post-probation.Early finish on FridayYearly increasing holiday for each year's employment (up to 5 years)Work Permissions:You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.Advantages:Embarking on a career as an Account Executive presents a unique opportunity to be at the forefront of the technology and cybersecurity landscape. Working in a collaborative and innovative environment, you will have the chance to shape the narrative for leading tech companies, contribute to strategic communications, and play a vital role in the dynamic field of Tech PR.....Read more...
An exciting new job opportunity has arisen for a committed Supported Living Deputy Manager to work closely with the Registered Manager within supported living service based in the main office in the Dudley, West Midlands area
This is a supported living service which provides services for people with a variety of support needs, conditions and presentations. This includes people who are autistic, have a learning disability or have mental health needs. This role will require you to travel regularly to Stoke-on-Trent and across the wider Staffordshire region. For this reason, you must be a driver with access to your own vehicle
**To be considered for this position you must hold an NVQ/QCF Level 3 or 4 in Health & Social Care**
As the Deputy Manager your key responsibilities include:
Holds regular staff meetings to foster good communication and feedback
Maintains positive contact with commissioners and referrers to develop confidence in service provision
Carries out or ensures that all risk assessments e.g. clinical risk assessment, COSHH, Legionella, Moving & handling etc are carried out in a rigorous and timely manner. Monitors the standards of cleanliness of the home to ensure compliance with statutory and regulatory bodies
Inducts and orientates new staff in a timely fashion and ensures statutory and other training is provided to maximise the ability of new staff to become integrated into the care setting
Proactively participates in the company quality and compliance policy and procedures
Works with local and regional management to develop and implement new services within the unit
Maintains and monitors RQIA/CQC standards/regulations within the home and supports staff training
Ensure all new employees are inducted, trained, motivated and supported to achieve company standards
The following skills and experience would be preferred and beneficial for the role:
Working knowledge of the statutory requirements associated with care of the elderly is essential
Good understanding of budgets is desirable
A good understanding of marketing and public relations—and their positive impact within a nursing home setting is desirable
Passionate about delivering high-quality care
Experience as a Deputy Manager or in a similar leadership role within a supported living or care setting
The successful Deputy Manager will receive an excellent salary of £14.10 per hour and the annual salary is £29,328 per annum. This exciting position is a permanent full time role for 40 hours a week on days. In return for your hard work and commitment you will receive the following generous benefits:
28 days annual leave
Contributory pension scheme
Flexible benefits including reduced rates and access to new schemes including gym membership, IT technology (laptops/tablets/smartphones) and Healthcare Cash Plan (Simply Health Scheme)
Access to development opportunities
Sponsorship of professional qualifications through our Individual Professional Development (IPD) panel
Leadership & management development
Long service award
Refer a friend bonus
Reference ID: 7062
To apply for this fantastic job role, please call on 0121 638 0567 or send your CV....Read more...
An exciting new job opportunity has arisen for a committed Supported Living Deputy Manager to work closely with the Registered Manager within supported living service based in the main office in the Dudley, West Midlands area
This is a supported living service which provides services for people with a variety of support needs, conditions and presentations. This includes people who are autistic, have a learning disability or have mental health needs. This role will require you to travel regularly to Stoke-on-Trent and across the wider Staffordshire region. For this reason, you must be a driver with access to your own vehicle
**To be considered for this position you must hold an NVQ/QCF Level 3 or 4 in Health & Social Care**
As the Deputy Manager your key responsibilities include:
Holds regular staff meetings to foster good communication and feedback
Maintains positive contact with commissioners and referrers to develop confidence in service provision
Carries out or ensures that all risk assessments e.g. clinical risk assessment, COSHH, Legionella, Moving & handling etc are carried out in a rigorous and timely manner. Monitors the standards of cleanliness of the home to ensure compliance with statutory and regulatory bodies
Inducts and orientates new staff in a timely fashion and ensures statutory and other training is provided to maximise the ability of new staff to become integrated into the care setting
Proactively participates in the company quality and compliance policy and procedures
Works with local and regional management to develop and implement new services within the unit
Maintains and monitors RQIA/CQC standards/regulations within the home and supports staff training
Ensure all new employees are inducted, trained, motivated and supported to achieve company standards
The following skills and experience would be preferred and beneficial for the role:
Working knowledge of the statutory requirements associated with care of the elderly is essential
Good understanding of budgets is desirable
A good understanding of marketing and public relations—and their positive impact within a nursing home setting is desirable
Passionate about delivering high-quality care
Experience as a Deputy Manager or in a similar leadership role within a supported living or care setting
The successful Deputy Manager will receive an excellent salary of £14.10 per hour and the annual salary is £29,328 per annum. This exciting position is a permanent full time role for 40 hours a week on days. In return for your hard work and commitment you will receive the following generous benefits:
28 days annual leave
Contributory pension scheme
Flexible benefits including reduced rates and access to new schemes including gym membership, IT technology (laptops/tablets/smartphones) and Healthcare Cash Plan (Simply Health Scheme)
Access to development opportunities
Sponsorship of professional qualifications through our Individual Professional Development (IPD) panel
Leadership & management development
Long service award
Refer a friend bonus
Reference ID: 7062
To apply for this fantastic job role, please call on 0121 638 0567 or send your CV ....Read more...
Graduate Account Manager Bridging Educational Futures in Cheshunt, Hertfordshire Salary: £25,000 - £28,000 + Bonus Are you a dynamic graduate ready to make a meaningful impact in the education sector? The Opportunity Hub UK is seeking a dedicated Graduate Account Manager to join a forward-thinking education organisation committed to reducing inequality in education. Company overview This established education provider is on a mission to close the inequality gap by delivering inclusive educational services across the UK. Based in Cheshunt, Hertfordshire, this agile team works directly with Local Authorities to provide exceptional educational support for children in schools. As a Graduate Account Manager, you'll be at the heart of their operations, ensuring seamless service delivery while building strong relationships with stakeholders. Job overview The Graduate Account Manager role offers an exciting opportunity to develop your career in a purpose-driven environment. You'll be responsible for managing educational accounts, working with various stakeholders including schools, tutors, and local authorities. The successful Graduate Account Manager will balance relationship building with analytical skills to ensure educational services are delivered to the highest standard. Here's what you'll be doing:Creating compelling proposals for new accounts and supporting bid writers in business developmentBuilding and maintaining relationships with all account stakeholdersManaging enquiries from schools, tutors, and parents for assigned accountsPreparing detailed reports and communicating essential informationLeading meetings with account contacts and ensuring KPIs are consistently metManaging account budgets and funding allocation Evaluating and monitoring progress across all accountsDeveloping and updating process documentation Recruiting, onboarding, and supporting tutorsConducting tutor assessments and providing constructive feedbackSourcing and allocating appropriate tutors to contractsSupporting tutors with lesson planning and communicationHere are the skills you'll need:Excellent interpersonal, time management, and communication abilitiesCollaborative approach and engagement skillsCommitment to confidentiality and data protectionUnderstanding of GDPR, safeguarding, Equality and Diversity, and PREVENT policiesStrong business acumen with analytical and statistical capabilitiesProfessional business writing skillsAbility to manage multiple priorities effectivelyKnowledge of curriculum and educational frameworksUnderstanding of Special Educational NeedsIdeally 2+ years of account or relationship management experience (although graduate applications are welcome) Work Permissions You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.Here are the benefits of this job:Competitive salary package for Graduate Account Manager positionsOpportunity to make a genuine difference in educational outcomesWorking with a best in class team of education professionalsCareer development in a growing sectorValuable experience working directly with Local AuthoritiesChance to develop both commercial and educational expertisePursuing a career as a Graduate Account Manager in the education sector offers significant rewards beyond just professional development. You'll be contributing to reducing educational inequality while gaining invaluable experience across account management, stakeholder relations, and educational delivery. This Graduate Account Manager role provides an excellent foundation for a meaningful career pathway in either commercial education or the broader public sector education space.....Read more...
Calling all tech enthusiasts worldwide! The Opportunity Hub UK is on a quest to discover an exceptional Communications Executive with an insatiable passion for technology.Do gadgets and games fuel your soul? Does your heart race when you dive into the digital pages of publications like Wired, The Verge, or Android Central, yearning for the latest tech news? If you're nodding enthusiastically, we want to hear from you.As a Public Relations Executive, you'll be entrusted with a range of responsibilities that will ignite your passion for tech. Let's explore what lies ahead:Here's what you'll be doing:Immerse yourself in the world of tech, working with brands both mighty and daring. Your adaptability will shine as you navigate their unique PR needs.Employ your eagle-eyed attention to detail, crafting flawless strategic PR campaigns. Every word, pitch, and media engagement will be executed with precision.Join a dynamic and passionate team, where collaboration is paramount. Together, you'll conquer challenges, exchange ideas, and celebrate victories, fostering an environment that feels like a big group hug.Dive into the vast sea of media engagement, cultivating relationships with journalists, influencers, and industry figures. Your ability to grasp the broader media landscape will help you secure outstanding coverage for our clients.Here are the skills you'll need:1-2+ years of experience in the thrilling world of PR. You've conquered industry challenges and are ready to make your mark.Your love for technology, gadgets, or games is legendary; it's not just a job but a calling. Your passion will drive your relentless pursuit of staying at the forefront of the tech world.Your people skills are second to none. You effortlessly charm everyone you meet, forging genuine connections and nurturing lasting relationships. Networking is your superpower, and you wield it fearlessly.You possess organizational wizardry. Juggling multiple projects and deadlines is your forte, and you thrive in an environment that values meticulous attention to detail.Now, let's explore the fantastic benefits of this role:Embark on a thrilling career in the tech realm, working with innovative brands to shape their narratives and make a tangible impact on their success.Be part of a fantastic team of passionate individuals who will accompany you on this epic journey. Collaboration, mentorship, and support are not mere buzzwords; they are the essence of our work culture.The opportunity to engage with the wider media landscape is at your fingertips. You'll build relationships, secure media coverage, and see your hard work in the spotlight.So, if you're a tech aficionado ready to seize this incredible opportunity and leave your mark in the world of technology PR, don't hesitate to get in touch. Together, we'll unleash your superpowers and embark on a thrilling adventure that will make waves in the industry. Apply now and let the excitement begin!Work Permissions: You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.....Read more...
Discretionary annual bonus, up to 14% Combined Pension Scheme, 33 Holidays and access to the onsite gym and canteen are just a few of the perks that the Machine Shop Supervisor will enjoy whilst working with this world-renowned manufacturing business based in Bradford. This globally recognised manufacturing organisation now employs over 35,000 people at almost 100 facilities in over 20 countries across the world. They have become a house-hold name in their industry and supply key products to a number of high-profile OEMs. Because of continued and heightened demand of their products manufactured at the Bradford site, they are now recruiting a Machine Shop Supervisor vacancy to join their team on a permanent basis. Based in Bradford, the successful Machine Shop Supervisor will easily be able to commute from surrounding towns & cities including Leeds, Huddersfield, Wakefield, Halifax, Oldham, Pontefract, Barnsley and Castleford. Own transport is essential due to not being on a regular public transport route. Key areas of responsibility for the Machine Shop Supervisor will include:
Leadership: This role champions a positive workplace culture aligned with company values, while supporting people development, onboarding, performance management, HR processes, and employee relations to ensure a flexible, engaged, and high-performing workforce
Safety: including leading and supporting safety and quality initiatives including risk assessments, audits, incident reporting and investigation, equipment troubleshooting, training delivery, and daily operational checks, ensuring compliance with EHS, QMS, and manufacturing standards
Quality: helping to drive continuous improvement through lean methodologies, managing scrap reduction, and supporting corrective actions for internal and external non-compliance issues
Product Delivery: This role is responsible for planning and performance tracking, including shift handovers, reporting, absence management, and supporting business projects to ensure operational efficiency and target achievement
For the Machine Shop Supervisor position, we are keen to receive applications from individuals who possess:
Strong leadership skills with previous experience working in a similar role within an Engineering or Manufacturing environment
IDEAL NOT ESSENTIAL: Previous experience working within a Machining focused environment or role within any industry
Competent IT skills with the ability to use Microsoft office programs, as well as the ability to pick up new processes, software and procedures quickly
Working Hours of the Machine Shop Supervisor: 37.33 Hours per week, spread across a rotating 3-shift pattern:
Week 1: Monday to Friday – 05:45 to 14:15
Week 2: Monday to Friday – 13:45 to 22:15
Week 3: Monday to Thursday - 21:45 to 06:15
In return, the Machine Shop Supervisor will receive:
Starting Salary: Up to £41,910.00 (up to £33K base + 27% shift allowance)
Holiday Entitlement: 33 Days (incl. Bank Holidays) – rising to 38 days with continued service
Discretionary Annual Bonus
Up to 14% combined pension contributions
Various medical and wellbeing perks, such as private family healthcare, free access the on-site gym as well as virtual/online classes, employee assistance programme, access to counselling & mental health support, access to GP 24/7 and up to 6 months full sick-pay (subject to length of service)
To apply for this position, please click “Apply Now” and attach a copy of your CV. Alternatively, please contact Callum Good at E3 Recruitment for more information.....Read more...
Hey there, communication virtuoso! The Opportunity Hub UK has something special in store for you – an opportunity to shine as a Senior PR Account Manager. Imagine stepping into a world where your PR prowess takes center stage, working on an array of lifestyle clients that are as diverse as they are captivating. If you're a master at spotting client magic and wielding words like a maestro, keep reading because this could be your career crescendo! Where PR Dreams Come True Nestled in a vibrant hub, we're on the lookout for a Senior PR Account Manager with over four years of agency or in-house wizardry. This is your chance to dive into the world of lifestyle clients, brands that resonate with the masses. Our team is all about forging connections, both with our clients and within our close-knit team. Here's Your Chance to Shine:Strategic Thinking Say goodbye to mundane press releases! Your creative mind will soar as you craft unconventional ways to spread our client's message across diverse platforms. And it's not just about outputs – we're all about measuring outcomes that matter.Commercial Insight You're not just a PR pro; you're a business detective. Uncover the unique spark that sets our clients apart from the crowd. Your knack for identifying opportunities and steering toward success is your superpower.Creative Thinking Your brain is a veritable idea factory, constantly churning out creative wonders. You'll excel at exploring uncharted territories for clients based on briefs and budgets. Plus, you'll be a guiding light for our junior colleagues, inspiring them to think big.Copywriting Words are your playground, and you're the ultimate playmaker. Crafting concise, impactful copy is your forte, and you wield words like a true artist.Presentation Skills Your words shine not only on paper but also in the spotlight. Be it pitches or engaging client discussions, your charisma is the secret sauce that elevates your communication game.Trouble Shooting You're the friendly superhero who swoops in to save the day. Clients and colleagues rely on your expert hands and timely advice. Your counsel is a lighthouse guiding us through stormy waters.ResultsBy now, you've aced the first six requirements. So, this one's a walk in the park for you – a mere formality.Here Are the Must-Haves:More than four years of consumer PR brilliance (internships excluded).Experience in client management, offering strategic insights and building trusted relationships.A background in beauty, fashion, or interiors – a definite advantage.Reap These Perks:A competitive salary that brings a smile to your face.A generous allocation of vacation days, including holidays and seasonal breaks.Embrace flexibility with hybrid work arrangements and adaptable hours.Comprehensive health coverage, ensuring your well-being comes first.Support for parents and caregivers – because we're all about teamwork.Fuel your growth with paid training and development opportunities.Engage in team-building adventures, festive outings, and surprise perks.Enjoy in-office benefits, from a fully stocked fridge to indulgent team lunches.Why Choose the PR Path? Public relations isn't just a job; it's a dynamic journey filled with challenges and triumphs. Each twist and turn unveils new opportunities to shape narratives and make a lasting impact. Join a team that nurtures creativity, where your ideas have the power to shape perceptions and transform brands. So, are you ready to seize this incredible opportunity as a Senior PR Account Manager? Your next adventure awaits, and trust us, it's a journey you won't want to miss. Apply now and let's craft PR magic together!....Read more...
This feel-good PR agency is dedicated to helping businesses with a positive impact drive change and create movements. They are passionate about promoting meaningful brands and ensuring they get the recognition they deserve in the media landscape.Job Overview:As a PR and Influencer Account Executive, you will be at the forefront of driving impactful press coverage and building relationships with journalists and influencers. This role is perfect for someone who is proactive, creative, and has a strong network of journalist contacts.Here's what you'll be doing:Landing links and media placements in high-ranking media titles.Creating unique and innovative campaigns that will stand out to journalists and secure coverage.Analysing data sources to discover unique angles.Confidently writing press releases, news stories, articles, case studies, and product pieces.Pitching press releases and feature ideas by phone or email to national, regional, and trade journalists.Building relationships with journalists and the media in various industries.Arranging interviews and editorial meetings for clients’ spokespeople.Preparing clients and representatives for media interviews.Perfecting reporting with minimal changes needed from senior team members.Discovering new PR opportunities and pitching them to secure coverage.Researching new influencers using specialised platforms and managing influencer outreach.Here are the skills you'll need:Excellent and efficient communication: effectively communicate with colleagues, clients, and third parties promptly.Excellent copywriting skills: write confidently for multiple purposes and assess the best type of communication.Strong interpersonal skills: communicate effectively and become a main point of contact for clients.Time-keeping: assess your own time and prioritise tasks promptly.Tenacity: confidently pitch to the media and try new angles to ensure all stories lead to coverage.Supportive: assess when and where your team needs support and jump in on tasks proactively.Experience in an agency role.Work permissions:You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.Here are the benefits of this job:Opportunity to progress quickly and learn about all aspects of a PR agency within a small and growing team.A happy agency with open dialogue to ensure workload is manageable within work hours.Work on purposeful clients making a positive difference in the world.Flexible working option: promoting a healthy work-life balance with flexible hours.Less admin: efficient practices to minimise boring tasks and focus on meaningful work.A sustainable agency: carbon-negative by offsetting employees’ impact on the environment.Menstrual policy: flexible working solutions and up to ten days' leave for debilitating periods, menopause symptoms, or pregnancy loss.23 days holiday plus 2 wellness days that can be taken with only a day's notice.Gain a day of holiday for every year you're with us up to five additional holiday days.Flexible Fridays: fit your work into a four-day week.Salary: £23,000.00 - £26,000.00 per yearCasual dressCompany eventsCompany pensionHealth & wellbeing programmeSick payWork from homeSchedule:FlexitimeFull-timeMonday to FridayWork location: remoteExperience:Public relations: 1 year (required)Working in an agency: 1 year (preferred)Pitching and securing UK press coverage: 1 year (required)Equal Opportunities:This agency celebrates diversity and is committed to creating an inclusive environment for all employees. They welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation, or disability.Pursuing a career as a PR and Influencer Account Executive in a meaningful agency allows you to make a tangible impact by promoting brands that contribute positively to society. This role not only provides professional growth but also the satisfaction of working with clients who are making a difference.....Read more...
Drive impact with Digital PRWe are a new kind of cross-border agency with remote work at our core. We believe that great talent shouldn't be confined to a fixed desk, a rigid 9-to-5 schedule, or a long, exhausting commute. In our view, people thrive when they’re trusted to deliver exceptional work without micromanagement or the constraints of a traditional office job. This flexibility allows them to spend more time doing what they love—whether that’s walking their dog, enjoying time with family and friends, backpacking across Southeast Asia, or pursuing personal passions.The role:This is not a typical Digital PR role. As a Digital PR Specialist, you’ll play a key role in developing and executing PR and news generation strategies across diverse clients, industries, and markets. You’ll take ownership of campaigns, ensuring client KPIs are met while also contributing to new business, competitor research, marketing initiatives, and international expansion. This is a chance to be part of a dynamic, remote-first team, helping to build a global digital strategy from the ground up while growing alongside the company in a fast-paced environment. Required Skills & Experience2+ years’ experience, in-house or in an agency environmentGood understanding of the UK media landscape, news agenda and principles of news generationHave a strong understanding of the global media landscapeA strong level of verbal and written communication and copywriting (press release) skillsMust have some experience within Digital PR and Outreach either client or agency side, with existing relationships with PR/media contacts and influencersThe ability to build long lasting and strong relationshipsHave existing experience of strategy, promotion and seeding of client work across socialAbility to work under pressure to meet deadlinesA progressive understanding of SEO, particularly related to off-page SEO factorsA good understanding of how Digital PR is measured and the ability to explain results to clientsA creative thinker who works well in groupsMethodical, organised (working across multiple projects), with high attention to detailA go getter – someone who can own their projects, confidently bring new ideas to the team, feels comfortable to pitch to clients and provide counselDemonstrates initiative throughout their work – responding to clients in a timely manner, taking on their own research where appropriate etcProven track record of Digital PR campaign experience a bonus – examples of highly authoritative backlinks generated to client campaigns in top-tier media.Ability to assess the value of an earned media opportunity from an SEO point of view.Familiar with SEO tools such as: Majestic SEO, SEMrush, Ahrefs.Familiar with a variety of Digital PR/Outreach tools such as: Buzzstream, ResponseSource, HARO, Roxhill, MuchRack, Meltwater, CoverageBook, etc.A keen interest in technology, especially artificial intelligence (AI)ResponsibilitiesDeliver regular high-quality backlinks by researching, devising and executing digital PR and outreach campaigns.Research and contact websites that can provide back-link opportunities to clients.Write press releases, by-lines, case studies and other press material.Send out press releases and contact journalists with stories and content.Follow up with journalists over phone, email and social channels.Build relationships with journalists and the media in a range of industries using a variety of tools.Build relationships with influencers across various industriesWork closely with the wider team to make sure we create impactful PR strategies.You’ll create and research stories, strong media lists and monitor news and search for coverage opportunities.You will get to know your clients, developing detailed knowledge of their businesses and sectors.You will get to know your clients’ competitors, developing an overall knowledge of their PR activity and tactics.You will be proactive and work towards proactively seeking media opportunities for clients outside of any planned work.Use social media to help you grow your media relations, skill set and understanding of the industry.You’ll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients.Gain exposure to the technical aspects of SEO to help develop your understanding of search engines.Keep the senior team and your manager up to date on results and struggles.Completing performance reports (PR, marketing, and social media)Software skills:Cision/Roxhill/MuckRack/ResponseSource/HARO (important)Media and Social media monitoring tools (important)Excel, PowerPoint, Google Sheets/Docs/Slides (essential)Answer The Public, ahrefs, Semrush (useful)ChatGPT + Perplexity (useful)Benefits:A salary of £25K-30K depending on experience.25 days of holiday in year one (plus bank holidays)3-4 company off-sites per year (including one abroad)Fully remote role (based in the UK)MacBook, mouse, keyboard, additional screen.Option to work from a shared office/co-working space twice a week.....Read more...