Creating content as part of our client campaigns is an important part of our business, and you will work with our SEO team to devise and create content for our wide range of clients.
Paid media Discover how to devise and implement PPC strategies across various platforms, such as Google Ads and social media.
Learn how to manage the campaigns following these strategies.
Assist in making ad changes, analysing and drawing insight from third-party analytics data to improve decision-making.
Search engine optimisation.
Gain valuable insight into the workings of SEO campaigns across various websites.
Assist in conducting audits, on-site changes, analysing and drawing insight from third-party data sources and undertaking research.
Discover how a truly integrated search campaign can maximise results for clients.Training:Multi-Channel Marketer Level 3 Apprenticeship Standard.
Day release once a week (online learning).Training Outcome:Depending on the circumstances of the business, upon completion of the apprenticeship programme, there could be a potential position of employment available.Employer Description:We specialise in digital PR–driven search engine marketing campaigns that boost visibility, traffic, and growth for brands worldwide. Working Hours :Monday - Friday, 9am - 5pm.Skills: Communication skills,Attention to detail,Team working....Read more...
Product manager required to lead product concepts from inception, architecture, software implementation and measured performance.
Product application experience in any of the following industries would be ideal
Online Ads, User Targeting, Promotions, and Campaigns
Workflow management tools
Content management systems
Identity Management and Access Control
Website creation tools
Learning management system (LMS)
Search Engine Optimization
You will have experience in product management or leadership in software products managing all aspects of a successful software product throughout its life-cycle including creating product and marketing strategies. The role would also suit someone with a solid technical background in software development and web technologies.....Read more...
Product manager required to lead product concepts from inception, architecture, software implementation and measured performance.
Product application experience in any of the following industries would be ideal
Online Ads, User Targeting, Promotions, and Campaigns
Workflow management tools
Content management systems
Identity Management and Access Control
Website creation tools
Learning management system (LMS)
Search Engine Optimization
You will have experience in product management or leadership in software products managing all aspects of a successful software product throughout its life-cycle including creating product and marketing strategies. The role would also suit someone with a solid technical background in software development and web technologies.....Read more...
JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online!....Read more...
Day-to-day responsibilities will revolve around the tactical execution of marketing strategy. This will include:
Creation and scheduling of social media posts
Listening to social activity and responding across the network businesses
Research tasks (for campaign-based activity, sourcing merchandise and event organisation)
Use of social scheduling tools and Content Management systems to administrate websites, including improving Search Engine Optimisation (SEO)
Budget/supplier management and reporting on the performance of digital marketing channels using analytics tools
There will be the opportunity to initiate and create copy for omnichannel campaigns and to design email campaigns using our Customer Relationship Management system with an integrated mass mailing function
Training:
Level 3 Multi-Channel Marketer Apprenticeship Standard
Level 2 Functional Skills in maths and English (if required)
Training schedule has yet to be agreed. Details will be made available at a later date
Training Outcome:
Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position
The marketing role may be a gateway to further career opportunities
Progressions with higher-level apprenticeships are also available
Employer Description:N/AWorking Hours :Monday - Friday, between 9.00am - 5.00pm.Skills: Communication skills,Attention to detail,Creative,Initiative....Read more...
