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Senior Director of Marketing - Pink Stuff Brand
JOB DESCRIPTION Senior Director of Marketing - Pink Stuff Brand The Pink Stuff by StarBrands is a global leader in quality cleaning and laundry products. Renowned for our versatility, we boast over 2 billion organic views on TikTok, making us one of the most recognized brands in the world. This role reports to the Vice President of Marketing Are you a passionate brand builder? A consumer-centric marketer with an entrepreneurial spirit who thrives on creativity? If so, this role is for you. As the Senior Director of Marketing for Pink Stuff, you will oversee a strategic, digital-first brand. You will leverage consumer insights, category and competitive data, and business analytics to craft and implement breakthrough marketing initiatives. These initiatives will create a competitive brand advantage and support the company's strategic and financial objectives. Key Responsibilities: Subject Matter Expertise: Deep understanding of the consumer, category, product, and emerging trends within household cleaners. Strong understanding of social media marketing and its impact on brand growth. Strong familiarity with eCommerce and digital strategies. Brand Strategy & Go-To-Market Execution: Drive commercialization and brand activation efforts, collaborating with cross-functional departments. Coordinate with the platform Digital Hub on Social Strategy Emphasize a digital-first approach in all marketing efforts to ensure the brand remains at the forefront of consumer engagement. Collaborate with Strategic Communications & Demand Generation to develop brand-building, digital-first marketing campaigns. Partner with the Insights team on market research and Category Management, utilizing available category reports to monitor competitive activity. Work closely with the Sales team to align customer strategies. Product Portfolio Management & New Product Development: Assist in developing assigned portions of the annual Marketing Plan, Long-Term Plan, Operating Plan, and Growth & Strategy presentation. Own current brand performance and actionable 1-3 year business plans. Manage the P&L of the designated platform, balancing cost and growth opportunities to achieve profitability and growth targets. Conduct product line performance analysis, trends, insights, and feedback to identify opportunities to promote and grow a winning brand portfolio. Build business cases including market opportunity, investments, profitability, and growth projections. Manage new product launches through the stage gate process. Collaborate with the Pricing team to create and maintain the pricing strategy for the product, aiming to maximize profitability while staying market competitive. Lead insight-driven innovation to improve the product range, collaborating with R&D, Operations, Sales, etc., to ensure alignment with the brand strategy. Qualifications: Education: 4-year BS degree in business or engineering; an MBA degree is an advantage. Experience: 10+ years of experience in brand management with product management experience in innovation/new product development; 5+ years in the Cleaners category. Team Management: 5+ years of managing direct reports. Proven track record of driving profitable growth. Analytical and strategic thinking, with the ability to digest complex information and make data-driven decisions. Strong financial acumen to analyze multiple aspects of product line performance, successfully budget and forecast, and understand cost implications of decisions. Ability to influence both formally and informally across functions. Creative thinking and solution-oriented mindset. Strong prioritization skills and good judgment in managing time against competing demands. Empathy and good listening skills to understand audience and consumer needs. Effective verbal communication and presentation skills: clear and concise writing, executive presence, and the ability to convey important or critical messages with the desired effect. Proactive collaboration with others: able to build commitment, foster open dialogue, and support diversity and input from all team members. Integrity, commitment, moral courage, and values-driven behavior. Ability to adapt to change and anticipate future needs. Can-do attitude and the desire to go above and beyond.Salary Range: $145,000 - $200,000, bonus eligible From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online! ....Read more...
Junior Content Executive
Junior Content Marketer Location: Wilmslow, Cheshire (Hybrid)Working Hours: 8:30 am – 5:00 pm We are Citation – One of the UK's biggest providers of Health and Safety, HR, Employment Law and ISO Services to businesses. We don’t do micro-management – instead, we empower, support and innovate! We’re on the hunt for a creative content enthusiast to help propel our fast-paced and growing – Group Marketing team to a new level. We want our content to stand out from the crowd, while offering real value. We may be B2B, but we’re not boring! This position is ideal for someone with a few years of content and copywriting experience under their belt, who wants to join a marketing team that puts content front and centre. Working alongside our wider content team, this role is an opportunity to develop career-building skills – from beavering away on blogs to putting a shine on sales collateral – and work within an industry best-practice team. Your creative flair will contribute towards: • Working across a number of brands within The Citation Group to help design and execute powerful content strategies for both acquisition and nurture purposes • Producing copy for both online and offline channels; including the website, marketing campaigns, sales collateral and videos? • Building strong relationships with internal subject matter experts? • Utilising and harnessing tools like Jasper AI appropriately for efficiency (without compromising on quality) • Creating SEO-optimised landing pages and blog content, usually working from briefs and keeping a keen eye on conversion • Working closely and collaboratively with the graphic design team on marketing activity – including infographics, video ideas and social content?? • Proofreading written work and making sure all content follows brand guidelines and tone of voice? • Collaborating closely with a team of Content Executives and a Social Media Executive to ensure we’re producing best-in-class content across the Group and sharing knowledge and successes At Citation, we’re all about culture and values, which means it’s important for us to find someone we gel with! If you read the below and think “Yes! That’s me!” then you’ll fit in just fine: • You thrive in fast-paced environments and can easily adapt to change• You’re a strong team player with a ‘can-do’ attitude• You’re comfortable liaising with key stakeholders and forging relationships• You can manage your own time and juggle multiple projects at once – while sticking to deadlines, of course!?• You’re proactive – you’re comfortable reaching out to others and getting the ball rolling to get things done• You’re a born wordsmith who can easily switch between styles and platforms – you make complex subjects simple and engaging and you’re all about making every word count• You have an eye for detail and don’t mind sweating the small stuff (yes, a wrongly placed comma is important!)• You have a passion for all things brand, content and communications – to you, the best brands are those who resonate really powerfully with their target audience And when it comes to the technical stuff, here are a few things we’d love to see:? • A relevant degree desired but not essential• B2B experience desired but not essential Here’s a taste of the perks we roll out for our extraordinary team members:• 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.• Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.• Post-Wedding Bliss: Newlyweds, we’ve got something special for you, too! Extra weeks of holiday to bask in the glow of post-wedding happiness.• Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.• Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.• Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!• Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements! Hit Apply now to forward your CV. ....Read more...
Junior Content Executive
Junior Content Marketer Location: Wilmslow, Cheshire (Hybrid)Working Hours: 8:30 am – 5:00 pm We are Citation – One of the UK's biggest providers of Health and Safety, HR, Employment Law and ISO Services to businesses. We don’t do micro-management – instead, we empower, support and innovate! We’re on the hunt for a creative content enthusiast to help propel our fast-paced and growing – Group Marketing team to a new level. We want our content to stand out from the crowd, while offering real value. We may be B2B, but we’re not boring! This position is ideal for someone with a few years of content and copywriting experience under their belt, who wants to join a marketing team that puts content front and centre. Working alongside our wider content team, this role is an opportunity to develop career-building skills – from beavering away on blogs to putting a shine on sales collateral – and work within an industry best-practice team. Your creative flair will contribute towards: • Working across a number of brands within The Citation Group to help design and execute powerful content strategies for both acquisition and nurture purposes • Producing copy for both online and offline channels; including the website, marketing campaigns, sales collateral and videos? • Building strong relationships with internal subject matter experts? • Utilising and harnessing tools like Jasper AI appropriately for efficiency (without compromising on quality) • Creating SEO-optimised landing pages and blog content, usually working from briefs and keeping a keen eye on conversion • Working closely and collaboratively with the graphic design team on marketing activity – including infographics, video ideas and social content?? • Proofreading written work and making sure all content follows brand guidelines and tone of voice? • Collaborating closely with a team of Content Executives and a Social Media Executive to ensure we’re producing best-in-class content across the Group and sharing knowledge and successes At Citation, we’re all about culture and values, which means it’s important for us to find someone we gel with! If you read the below and think “Yes! That’s me!” then you’ll fit in just fine: • You thrive in fast-paced environments and can easily adapt to change• You’re a strong team player with a ‘can-do’ attitude• You’re comfortable liaising with key stakeholders and forging relationships• You can manage your own time and juggle multiple projects at once – while sticking to deadlines, of course!?• You’re proactive – you’re comfortable reaching out to others and getting the ball rolling to get things done• You’re a born wordsmith who can easily switch between styles and platforms – you make complex subjects simple and engaging and you’re all about making every word count• You have an eye for detail and don’t mind sweating the small stuff (yes, a wrongly placed comma is important!)• You have a passion for all things brand, content and communications – to you, the best brands are those who resonate really powerfully with their target audience And when it comes to the technical stuff, here are a few things we’d love to see:? • A relevant degree desired but not essential• B2B experience desired but not essential Here’s a taste of the perks we roll out for our extraordinary team members:• 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.• Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.• Post-Wedding Bliss: Newlyweds, we’ve got something special for you, too! Extra weeks of holiday to bask in the glow of post-wedding happiness.• Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.• Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.• Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!• Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements! Hit Apply now to forward your CV. ....Read more...
Multi-Channel Marketer Apprentice
Myers has an exciting opportunity for a vibrant, creative, and engaging Online Marketing, SEO & Content Analyst to join our team through a Marketing apprenticeship via Kirklees College. We are looking to recruit a hands-on, enthusiastic and motivated individual to drive our online sales performance across our multiple websites and social media platforms. Based at our Head Office, you will be working for the Yorkshire-based and family-owned Myers Group of Companies, which supplies construction products and services across the region, which include: Myers Building & Timber Supplies – Supplying Building Materials, Timber, Plumbing & Heating Supplies & Bathrooms to the Trade & DIY consumers from 17 Branches Myers Readymix – Supplier of Readymix Concrete and Interlocking Concrete Blocks Johnsons Wellfield – Quarry and Supplier of Aggregates & the Highest Quality Dimension Stone for Prestigious Projects, as well as an Inert Landfill Myers Skip Hire – Supplier of Waste Disposal & Road Sweeper Services. Duties and Responsibilities: Produce engaging content for web / social / digital signage. Use tools and reports to improve our websites SEO. Measure our performance against competitors in metrics and search engine rankings. Analyse web traffic from Google Analytics and internal systems to improve existing content and to produce reports with actionable insights. Gather information from different divisions for internal and external content. Measure effectiveness of digital marketing campaigns, website structure changes. Skills and Attributes we’re looking for : Experience in CMS ideally WordPress and basic HTML / CSS. Knowledge of analytics systems & SEO tools such as Google Analytics, SEM Rush, MOZ Work well with wide range of people including immediate team, wider network, and suppliers. Understanding of marketing concepts, strategies, and reporting. Great writing skills and conveying our brand values into concise and readable copy. Have experience and knowledge of graphics applications such as Adobe Suite / Canva What’s on offer: Excellent Holiday Allowance up to 29 days (including a day off on your birthday) Holiday increases with length of service, plus Bank Holidays Pension Scheme Training & Development Programs to help meet your career ambitions. Staff Discounts Sick Pay Access to our Employee Assistance Programme for free and confidential advice/support 24/7 Access to Free Physiotherapy Holiday Purchase Scheme Hours: Monday to Friday. Exact hours to be confirmedTraining:An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying. The training for this course will be held on Microsoft Teams once a week. Training Outcome:There is a strong possibility that you will gain a full-time position following successful employment as well as achievement of the full apprenticeship. There may also be further apprenticeship/other training available following successful employment and achievement of the apprenticeship.Employer Description:The Myers Group is a fourth-generation family-owned group of companies based in Huddersfield, providing products, services and materials to the construction industry and employing approximately 350 people across West Yorkshire. As a full-service supplier of quality products to housebuilders and renovators, Myers Group offers everything from skip hire, aggregates and Readymix concrete through to bathrooms and timber through its five divisions. https://www.myersgroup.co.uk/ (opens in new tab)Working Hours :Monday - Friday. hours to be confirmed.Skills: Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Patience ....Read more...